Strength Has Roots.
Beauty Leaves Clues.

FIERCE FORMULA

The 12-Week Self-Directed Program for Women Who Are Done Starting Over

You don't need another diet.

And you probably don't need more information.

You need to know how to turn what you know into a way of living.

Fierce Formula is a 12-week, self-directed program designed to teach you how to nourish your body, build strength, create supportive rhythms and understand the foundations behind a healthy lifestyle you can actually sustain.

No obsessive tracking.

No starting over every Monday.

No trying to perfectly follow someone else's formula.

Just the foundations that matter — taught simply, implemented intentionally and built to last.

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YOU'VE PROVEN YOU CAN START.

You've done the resets.

Downloaded the meal plans.

Cleaned out the pantry.

Bought the supplements.

Committed to the workouts.

And chances are, you've had success before.

Starting was never really the problem.

The problem was figuring out how to keep living when the initial motivation wore off.

When you travelled.

When work got busy.

When dinner wasn't perfectly “on plan.”

When you missed a workout.

When life did what life does.

Fierce Formula isn't designed to make you better at starting.

It's designed to teach you how to continue.

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THIS IS NOT ANOTHER CRASH DIET.

It's not punishment disguised as discipline.

It's not a 30-day sprint toward a version of yourself you can't maintain.

And it's not a list of arbitrary food rules without teaching you why you're following them.

There will be structure.

During Fierce Formula, we'll intentionally simplify your nutrition — prioritizing protein and nutrient-dense whole foods while significantly reducing many of the carbohydrate-heavy and highly processed foods that have become staples of the modern diet.

That may require you to eat differently than you do today.

And that's intentional.

But the goal isn't to give you an ever-growing list of foods to fear or avoid forever.

The goal is to establish a strong nutritional foundation, learn how your body responds and eventually develop the discernment to understand what works for you.

Because Fierce Formula isn't about restriction for restriction's sake.

It's about learning how to nourish yourself well.

And then building a way of living you can actually sustain.

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SIMPLE FOOD. STRONG FOUNDATIONS. REAL LIFE.

Fierce Formula takes nutrition back to basics.

No complicated macro equations.

No endless list of “healthy” foods you need to buy.

No pretending a handful of almonds is lunch.

And no rigid food ideology you have to adopt as your new personality.

We start with protein.

You'll learn to build satisfying, nutrient-dense meals around quality animal protein and intentionally selected whole foods while learning how different foods affect your hunger, energy, cravings and overall well-being.

Rather than weighing and measuring every bite indefinitely, you'll begin developing an understanding of what adequate nourishment actually looks and feels like.

And nutrition is only one piece.

Throughout Fierce Formula, we'll continually return to the foundational practices the human body was designed to thrive on:

Eat real food. Prioritize protein. Build muscle. Walk often. Move naturally. Get outside. See the sun. Sleep deeply. Recover. Play.

Then we make those principles work in a modern woman's actual life.

Your schedule.

Your family.

Restaurants.

Travel.

Busy weeks.

Celebrations.

Imperfect days.

Because the healthiest lifestyle in the world is useless if you can't actually live it.

And underneath all of it is the Fierce Figures philosophy:

Your body isn't something to obsess over. It's something to steward well.

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BUT THIS IS ABOUT MORE THAN WHAT'S ON YOUR PLATE.

You can know exactly what to eat and still struggle to consistently do it.

You can own the workout program and still avoid the gym.

You can understand the importance of sleep and still scroll until midnight.

Information isn't usually the missing piece.

Integration is.

That's why Fierce Formula doesn't separate your physical health from the woman living inside the body.

Throughout the 12 weeks, you'll work through mindset exercises, journaling, behaviour-change practices and scripture designed to help you understand your patterns and actually integrate what you're learning.

We'll challenge all-or-nothing thinking.

Build self-trust through promises you can keep.

Replace motivation with supportive systems.

And continually bring the way you care for yourself back to faith, stewardship, discipline and grace.

Because information doesn't change your life until it becomes practice.

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WHAT YOU'LL LEARN

Over your 12 weeks inside Fierce Formula, we'll explore the foundations that influence how you nourish, move, recover and care for yourself.

You'll learn:

• How your metabolism works and what actually supports it

• How to build protein-first, nutrient-dense meals

• How blood sugar, hunger, satiety and energy interact

• How to fuel yourself without obsessively weighing and measuring everything forever

• How to reduce your reliance on highly processed and carbohydrate-heavy foods

• How strength, walking, recovery and everyday movement work together

• Why building and maintaining muscle matters — especially as women age

• How sleep, sunlight, stress and your daily environment influence your results

• How your thoughts, identity and habits affect your consistency

• How to build standards that support you when motivation disappears

• How to navigate restaurants, travel, celebrations and imperfect weeks

• How to course-correct when life happens instead of throwing everything away

And perhaps most importantly:

How to understand the principles well enough that you can eventually make informed decisions for yourself.

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WHO FIERCE FORMULA IS FOR

Fierce Formula was created for the woman who:

• Is exhausted by the start-stop cycle

• Has tried diets or wellness programs before and doesn't want another unsustainable extreme

• Wants physical results without making food and fitness her entire personality

• Wants to understand what she's doing rather than blindly follow another plan

• Is willing to make meaningful changes to the way she currently eats and lives

• Craves structure but ultimately wants flexibility

• Wants to eat well without weighing and measuring everything forever

• Wants to feel strong, energetic and confident in her body

• Wants her faith and the way she cares for herself to belong in the same conversation

• Is ready to take responsibility for her health without turning it into another obsession

• Wants foundations she can return to for years

This isn't for the woman looking for another quick fix.

It's for the woman who's ready to stop borrowing someone else's formula and finally understand how to build her own.

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WHAT YOUR 12 WEEKS INCLUDE

Fierce Formula is delivered progressively through the Fierce Figures app so you always know what to focus on next.

Throughout your experience, you'll receive:

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NUTRITION EDUCATION + RESOURCES

Learn the foundations of protein-first, whole-food nutrition, hunger and fueling, food quality, grocery shopping and eating in the real world.

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STRENGTH + MOVEMENT GUIDANCE

Build a sustainable approach to strength, walking, natural movement and recovery that supports both your current body and the one you want to carry into the decades ahead.

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PRACTICAL IMPLEMENTATION

Simple actions designed to take what you're learning off the screen and into your actual life.

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MINDSET + JOURNALING

Thoughtful prompts and exercises designed to uncover patterns, challenge all-or-nothing thinking and strengthen self-trust.

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SCRIPTURE + FAITH INTEGRATION

Biblical wisdom woven throughout the experience to continually bring you back to identity, stewardship, discipline and grace.

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HABIT LAYERING + TRACKING

Rather than trying to change everything overnight, you'll progressively build supportive practices and learn how they work together.

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SELF-DIRECTED — WITH A LITTLE SUPPORT ALONG THE WAY.

Fierce Formula is designed to teach you how to implement these foundations without needing a coach beside you every step of the way.

You'll move through the 12-week experience independently inside the Fierce Figures app, giving you the freedom to learn and implement on your own schedule.

But you won't be completely on your own.

Every week, we'll connect through a private text check-in.

We'll review how things are going, celebrate your progress, identify where you may be getting stuck and help you stay focused on what matters most.

Between check-ins, the program gives you the education, exercises, journaling, tracking and practical tools to continue moving forward independently.

There are no private coaching calls or ongoing private messaging access.

And that's intentional.

Fierce Formula gives you the framework, the education and the tools — then teaches you how to use them.

Because the goal isn't to create dependence on a coach.

It's to build confidence in your ability to lead yourself.

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WHAT CAN CHANGE IN 12 WEEKS?

Your individual results will depend on your starting point and how consistently you implement what you're learning.

But the goal is for you to experience:

• More stable energy

• A better understanding of hunger and satiety

• Fewer cravings and less food noise

• Increased strength and physical capability

• Greater confidence building meals

• A calmer relationship with food

• Clearer personal standards

• A better understanding of your body's needs

• More consistency without requiring perfection

• Confidence navigating real life without believing you've “fallen off”

But perhaps the biggest change is this:

You stop needing someone else to constantly tell you what to do.

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WHAT YOU WALK AWAY WITH

By the end of Fierce Formula, the goal is for you to have built:

Your nutrition foundation.

You understand how to nourish yourself and build meals without needing another meal plan to tell you exactly what to eat.

Your movement rhythm.

You understand how strength, walking, movement and recovery fit into a healthy life.

Your daily non-negotiables.

You know which foundational practices matter enough to return to again and again.

Your understanding of what actually matters.

You can filter wellness noise through principles rather than reacting to every new trend.

Your strategy for navigating real life.

Restaurants, travel, holidays, busy weeks and imperfect days no longer require you to abandon everything.

Your ability to course-correct.

You know how to return without turning Monday into another dramatic restart.

You aren't supposed to stay “on Fierce Formula” forever.

You're supposed to learn it — and then live it.

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YOU DON'T NEED MORE INTENSITY.

You need something you can still be doing when the excitement wears off.

When life gets busy.

When no one is watching.

When the program is over.

When the scale isn't cooperating.

When it's just you deciding how you want to care for yourself today.

That's where the real transformation lives.

Not in doing everything perfectly.

In knowing how to return.

Again and again, until eventually...

You realize you haven't had to “start over” in a very long time.

FIERCE FORMULA

12 Weeks to Build What Lasts

Three months of self-directed education + implementation inside the Fierce Figures app.

Your experience includes:

• 12 weeks of progressive lessons
• Protein-first, whole-food nutrition education
• Strength + movement guidance
• Mindset + journaling exercises
• Scripture + faith integration
• Habit and accountability tracking
• Resources and implementation tools
• 12 private weekly text check-ins with Stefanie

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Regular Investment: $997

FOUNDING RATE: $597

I'm currently opening 10 spots at a special founding rate while I take women through this updated 12-week Fierce Formula experience.

You'll receive the complete program plus twelve personal weekly check-ins with me for a $597 founding investment before Fierce Formula moves to its regular $997 pricing.

Available to the first 10 women.

Flexible payment options are available at checkout.

You don't need another dramatic overhaul.

You need foundations you understand well enough to return to for life.

Build them once.

Learn how to return.

Then get on with living.

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